Workflow vs
MarkUp

Separate client spaces, without the Enterprise walls

Don’t want to fight tool limitations just to review a client's project? MarkUp locks separate client environments behind custom Enterprise walls, forcing all your client work into a single, flat workspace under a flat $79/month starting tier.

Workflow gives you a clean, predictable home for your agency without the scattered comment chaos.

Workflow app showing comments on a design

At a glance

Feature
MarkUp
Pricing
Straightforward pricing where you pay per seat, with unlimited free guests.
Flat monthly tiers ($79/mo+) that give unlimited users, but lock your entire account to a single workspace.
Client experience
Every client gets their own dedicated, organized project home.
All clients and projects share a single workspace on Pro & Business, forcing multi-client agencies into opaque Enterprise pricing.
End game
A calm home base for your client work so you aren't drowning in five different apps.
A fast visual overlay designed to collect comments on digital files and web links within a single shared workspace.

The major breaking points with MarkUp

Scattered comment pins vs. native task workflows

MarkUp: MarkUp includes a centralized sidebar and "Resolved" status toggles to track feedback. However, because it operates as a visual layer, developers may need to separately locate underlying code elements for complex web development flows. What’s more, all your projects are bundled into a single shared workspace.

Workflow: Every piece of feedback inside Workflow automatically becomes a trackable checklist task. You stop drowning in random comment pins and start checking finished items off a clean production list.

Single-workspace trap vs. linear studio scaling

MarkUp: Sure, their Pro plan is $79/month with unlimited users - but when a client drops 50 different comment pins across a single page, every single pin creates an isolated discussion thread with no native way to bulk-group or merge them into structured tasks.

You’re forced to click through dozens of unorganized notes one by one, or rely on fragile Zapier integrations to stitch them into separate PM tools like Asana or ClickUp.

Meanwhile, your clients and projects are stuck inside a flat, highly visible shared workspace that lacks proper multi-tenant security. To cleanly separate client environments, you’re hit with a payment wall and pushed toward custom Enterprise pricing.

Workflow: Add seats one at a time predictably as your team grows, without paying an enterprise tax or dealing with forced tier jumps. Unlimited clients are always free.

Review-only band-aids vs. complete client operations

MarkUp: Acts strictly as a markup layer. That means you still have to juggle external project management tools, random file-sharing apps, and endless chat threads just to run your business.

Workflow: Workflow is for handling multi-media project tracking, feedback rounds, version control, and final sign-offs all under one roof. No duct-tape integrations required.

Comments on a live website in Workflow
On-asset comments
Version history in Workflow
Versions
Approval

Pick MarkUp if…

  • You want unlimited users at one flat rate: Pro is $79/mo whether your team is 2 people or 20.
  • You're happy keeping every client and project in a single shared workspace.
  • You mostly need a fast visual overlay for collecting comments on files and web links.

If that's you, MarkUp is a solid choice.

In depth

Let’s see how Workflow & MarkUp stack up against each other:

Feedback and review

Feature
MarkUp
Video & voice feedback
Built-in voice and screen recording, attached directly to the design for walkthroughs.
Video commenting and time-stamped notes on digital video files.
Figma integration
Direct Figma & Photoshop integration to sync design files smoothly into your workflow.
Uses browser extensions, URL sharing, and extension-based workflows to capture content.
Live site reviews
Add live websites via URL to collect contextual feedback inside a clean wrapper.
Review live websites using browser extensions or direct URL links.

Projects and tasks

Feature
MarkUp
Core focus
End-to-end creative project management, file reviews, and client sign-offs.
Visual comments, document reviews, and live website feedback.
Task management
Built-in task lists where feedback instantly turns into an actionable checklist.
Organizes feedback through point-and-click comment pins that generate individual discussion threads, which can then be marked as Resolved to move them out of the active list.

Clients and scaling

Feature
MarkUp
Pricing scaling
Add seats one at a time with transparent, budget-friendly options.
Flat starting tiers ($79/month Pro tier) with strict single-workspace boundaries and unlimited markup allowances unless you upgrade to custom Enterprise pricing.

Pricing

MarkUp operates on a volume-based model with unlimited seats that scales by project capacity, while Workflow utilizes a per-seat model designed for linear, granular scaling one seat at a time.

$20/mo per Creative

Teammates and Guests are always free.

Creatives

Upload and manage your creative work: add websites, images, videos and files, create new versions, and see every public project. Perfect for designers, developers and anyone who uploads work.

Teammates
Free

View every public project, leave comments, and create text-only tasks and design requests. They can't upload work or create versions. Perfect for project managers and stakeholders who review work.

Guests
Free

See only the projects they're invited to, leave comments, and create and edit tasks there. Perfect for clients and freelancers on a single project.

MarkUp
Free tier
No Free Tier. A 14-day trial, but it requires a credit card to start.
Entry level
Pro Plan: $79/mo flat rate.
Small team
N/A. $79/mo, so a team of 2 and a team of 20 pay the same flat rate.
Large team
Still $79/mo (Pro) unless you scale out of the Pro allotment (caps at 50 active MarkUps/month) and need the Enterprise tier.
Guest reviewers
Unlimited & Free. Guest reviewers do not need accounts to comment.
Video storage
Tiered by volume: The Pro plan caps individual file attachments at 100MB. If the 14-day trial lapses without paying, the account locks down to a 10GB historical archive.

Workflow is loved by busy designers

Absolutely loving this program!

Tomi Lucien, Web Designer

The essential features are very self discoverable and that's why there's no learning curve.

Johnny Lam, Formfactor Design

I’m loving the platform. I’ve already completed a few projects and my clients also love it !

Dan Cohen, Designer

Everyone immediately learns how to use it — it’s very intuitive, and the guided tours for new users mean I never need to explain it to them.

Kirsten Meyerson, Founder of Aspen Theory

My first client got in there and has taken to it super easily — so you’ve pretty much nailed it.

Kessiah Carlbon, Designer

I never had to onboard people onto Workflow. They just get it.

Johnny Lam, Formfactor Design

I said to my director, “why haven’t you signed us up yet? This is a no brainer — we need it.”

Kristie Sheryn, Head of UX

Brilliant product. Increased our communication feedback and clarity.

Nicholas O’Donnell-Hoare, Head of Design

This product is a game changer. My team think it’s the best thing they’ve seen.

Mark Wells, Entrepreneur

Absolutely loving this program!

Tomi Lucien, Web Designer

Profile picture of Brand and Website Designer Alex Collier

Brilliant for easy collaboration with my clients.

Alex Collier, Brand & Website Designer

Clients immediately learn how to use it.

Kirsten Meyerson, Founder of Aspen Theory

Profile picture of Squarespace Website Designer Nikola Marinkovic

The best customer support I experienced so far. The software is fantastic as well!

Nikola Marinkovic, Website Designer

My first client got in there and has taken to it super easily — so you’ve pretty much nailed it.

Kessiah Carlbon, Designer

I never had to onboard people onto Workflow. They just get it.

Johnny Lam, Formfactor Design

I said to my director, “why haven’t you signed us up yet? This is a no brainer — we need it.”

Kristie Sheryn, Head of UX

Brilliant product. Increased our communication feedback and clarity.

Nicholas O’Donnell-Hoare, Head of Design

This product is a game changer. My team think it’s the best thing they’ve seen.

Mark Wells, Entrepreneur

Frequently asked questions

I already use MarkUp for some projects. Can I switch easily?

Yes! You can start your next project in Workflow today. You can also add your legacy links to a Workflow Portal if you want to keep everything centralized.

I like recording videos to explain my work. Can I do that in Workflow?

Yes! Workflow includes built-in video and voice recording, left as comments right on the design. Record a walkthrough, attach it to the exact frame, and your client sees exactly what you mean.

Do my clients need to create an account or log in to leave feedback?

No. Clients can access projects via a seamless, friction-free link without wrestling with passwords, login walls, or forced account creations.

How do I keep client feedback from spiraling into endless revisions?

Workflow turns review comments directly into actionable checklist tasks so you can establish clear boundaries, lock down your rounds, and move on with your day.

Can I manage multiple clients and projects in one place?

Yes. Workflow is built as a complete client operations hub, allowing you to organize separate projects, assets, and client spaces without juggling multiple apps.

Is Workflow more expensive than MarkUp?

Workflow often ends up being more cost-effective for growing teams because you don't face sudden tier jumps - you simply scale one seat at a time as you expand.

Have smooth client communication without a cost shock

Your client comms don't have to be stuck or expensive.