Workflow vs MarkUp

Don’t want to fight tool limitations just to review a client's project? While MarkUp locks separate client environments behind custom Enterprise walls, forcing all your client work into a single, flat workspace under a flat $79/month starting tier, Workflow gives you a clean, predictable home for your agency without the scattered comment chaos.

Quick Comparison Table

Here’s a quick look at the functional differences between the two software:

Feature
Workflow
MarkUp
Pricing
Straightforward pricing where you pay per seat, with unlimited free guests.
Flat monthly tiers ($79/mo+) that give unlimited users, but lock your entire account to a single workspace.
Client Experience
Every client gets their own dedicated, organized project home.
All clients and projects share a single workspace on Pro & Business, forcing multi-client agencies into opaque Enterprise pricing.
End Game
A calm home base for your client work so you aren't drowning in five different apps.
A fast visual overlay designed to collect comments on digital files and web links within a single shared workspace.

Detailed Comparison

Let’s see how Workflow & MarkUp stack up against each other:

Capability
Workflow
MarkUp
Core Focus
End-to-end creative project management, file reviews, and client sign-offs.
Visual comments, document reviews, and live website feedback.
Task Management
Built-in task lists where feedback instantly turns into an actionable checklist.
Organizes feedback through point-and-click comment pins that generate individual discussion threads, which can then be marked as Resolved to move them out of the active list.
Video & Voice Feedback
Built-in video recording pinned directly to the design context for walkthroughs.
Video commenting and time-stamped notes on digital video files.
Figma Integration
Direct Figma & Photoshop integration to sync design files smoothly into your workflow.
Uses browser extensions, URL sharing, and extension-based workflows to capture content.
Live Site Reviews
Add live websites via URL to collect contextual feedback inside a clean wrapper.
Review live websites using browser extensions or direct URL links.
Pricing Scaling
Add seats one at a time with transparent, budget-friendly options.
Flat starting tiers ($79/month Pro tier) with strict single-workspace boundaries and unlimited markup allowances unless you upgrade to custom Enterprise pricing.

The Major Breaking Points

1. Scattered Comment Pins vs. Native Task Workflows

MarkUp: MarkUp includes a centralized sidebar and "Resolved" status toggles to track feedback. However, because it operates as a visual layer, developers may need to separately locate underlying code elements for complex web development flows. What’s more, all your projects are bundled into a single shared workspace.

Workflow: Every piece of feedback inside Workflow automatically becomes a trackable checklist task. You stop drowning in random comment pins and start checking finished items off a clean production list.

2. Single-Workspace Trap vs. Linear Studio Scaling

MarkUp: Sure, their Pro plan is $79/month with unlimited users—but when a client drops 50 different comment pins across a single page, every single pin creates an isolated discussion thread with no native way to bulk-group or merge them into structured tasks.

You’re forced to click through dozens of unorganized notes one by one, or rely on fragile Zapier integrations to stitch them into separate PM tools like Asana or ClickUp.

Meanwhile, your clients and projects are stuck inside a flat, highly visible shared workspace that lacks proper multi-tenant security. To cleanly separate client environments, you’re hit with a payment wall and pushed toward custom Enterprise pricing.

Workflow: Add seats one at a time predictably as your team grows, without paying an enterprise tax or dealing with forced tier jumps. Unlimited clients are always free.

3. Review-Only Band-Aids vs. Complete Client Operations

MarkUp: Acts strictly as a markup layer. That means you still have to juggle external project management tools, random file-sharing apps, and endless chat threads just to run your business.

Workflow: Workflow is for handling multi-media project tracking, feedback rounds, version control, and final sign-offs all under one roof. No duct-tape integrations required.

Pricing Comparison Table

MarkUp operates on a volume-based model with unlimited seats that scales by project capacity, while Workflow utilizes a per-seat model designed for linear, granular scaling one seat at a time.

Plan
Workflow
MarkUp
Free Tier
14-Day Full Access. Unlimited projects and reviewers for free during the trial.
No Free Tier. A 14-day trial, but it requires a credit card to start.
Entry Level
$20/mo per seat. Includes unlimited uploads and client portals.
Pro Plan: $79/mo flat rate.
Small Team
$40/mo (for 2 seats). Scale one seat at a time.
N/A. $79/mo, so a team of 2 and a team of 20 pay the same flat rate.
Large Team
$400/mo (for 10 seats). Linear growth.
Still $79/mo (Pro) unless you scale out of the Pro allotment (caps at 50 active MarkUps/month) and need the Enterprise tier.
Guest Reviewers
Unlimited & Free. No sign-up required for clients.
Unlimited & Free. Guest reviewers do not need accounts to comment.
Video Storage
100GB Included. $5 per additional 100GB.
Tiered by volume: The Pro plan caps individual file attachments at 100MB. If the 14-day trial lapses without paying, the account locks down to a 10GB historical archive.

FAQ

I like recording videos to explain my work. Can I do that in Workflow?

Yes! Workflow includes built-in video recording pinned directly to the design context. Record a walkthrough, attach it to the exact frame, and your client sees exactly what you mean. You can leave Loom behind!

Do my clients need to create an account or log in to leave feedback?

No. Clients can access projects via a seamless, friction-free link without wrestling with passwords, login walls, or forced account creations.

How do I keep client feedback from spiraling into endless revisions?

Workflow turns every comment into a clear checklist item so you can establish boundaries, get your sign-off, and move on with your day.

Can I manage multiple clients and projects in one place?

Yes. Workflow is built as a complete client operations hub, allowing you to organize separate projects, assets, and client spaces without juggling multiple apps.